Breaking: Yahoo.com Sends A Lot Of Traffic

Some recent stories came out about Yahoo! Buzz that included some impressive traffic statistics from some major sites. However the stats just confirm that Yahoo.com sends a lot of traffic. Here’s the data from ReadWriteWeb, with my bold emphasis:

  • Salon.com reached over 1 million uniques in one day for the first time in the company’s 12-year history, after Yahoo.com linked to one of their highly “buzzed” stories
  • US Magazine: In part due to a Yahoo.com link, February 27th was the second highest day in overall Usmagazine.com traffic since its launch in June 2006. Referral visits from the Yahoo! homepage accounted for 32% of total visits that day.
  • When Yahoo.com linked to one of their stories, The Smoking Gun received approximately 1 million additional page views over their average traffic, with over 275,000 visitors coming from the Yahoo! homepage.
  • Portfolio.com (part of Conde Net) received over half a million referral visits from a Yahoo.com “Buzzing Now” link.
  • HuffingtonPost received over 800,000 unique visitors from Yahoo.com in one day.
  • Dallas Morning News’ traffic spiked as a result of their Yahoo.com “Buzzing Now” link, making the featured story their most viewed single story on dallasnews.com that day.
  • Imaginova: Space.com and LiveScience.com articles were featured and linked to directly from Yahoo!’s homepage and both sites saw significant increases in daily visitors and traffic after being featured for just 2 hours.

Is this all that surprising? Who would’ve guessed that Yahoo.com sends a lot of traffic.