Breaking: Yahoo.com Sends A Lot Of Traffic

Some recent stories came out about Yahoo! Buzz that included some impressive traffic statistics from some major sites. However the stats just confirm that Yahoo.com sends a lot of traffic. Here’s the data from ReadWriteWeb, with my bold emphasis:

  • Salon.com reached over 1 million uniques in one day for the first time in the company’s 12-year history, after Yahoo.com linked to one of their highly “buzzed” stories
  • US Magazine: In part due to a Yahoo.com link, February 27th was the second highest day in overall Usmagazine.com traffic since its launch in June 2006. Referral visits from the Yahoo! homepage accounted for 32% of total visits that day.
  • When Yahoo.com linked to one of their stories, The Smoking Gun received approximately 1 million additional page views over their average traffic, with over 275,000 visitors coming from the Yahoo! homepage.
  • Portfolio.com (part of Conde Net) received over half a million referral visits from a Yahoo.com “Buzzing Now” link.
  • HuffingtonPost received over 800,000 unique visitors from Yahoo.com in one day.
  • Dallas Morning News’ traffic spiked as a result of their Yahoo.com “Buzzing Now” link, making the featured story their most viewed single story on dallasnews.com that day.
  • Imaginova: Space.com and LiveScience.com articles were featured and linked to directly from Yahoo!’s homepage and both sites saw significant increases in daily visitors and traffic after being featured for just 2 hours.

Is this all that surprising? Who would’ve guessed that Yahoo.com sends a lot of traffic.

FriendFeed and SocialThing

There has been a lot of discussion recently about two new services, FriendFeed and SocialThing. Both sites provide ways to aggregate your friend’s activity across a variety of Web 2.0 sites. A major difference between the sites is that FriendFeed wraps a social network around your friend’s activity. This is a fundamentally different approach, and creates a whole different experience.

What Is FriendFeed

FriendFeed is (yet another) social network. You sign up, you add all your friends (again), then you can view all of their activity on the web. FriendFeed allows you to comment on any item (ex. any Twitter message, or any story dugg). You can also post things directly to FriendFeed, almost like Twitter.

What I Like About FriendFeed

  • Imaginary Friends: This is one thing I wanted from other social network aggregators, the ability to track people who haven’t signed up for the service. While it is a great idea, the implementation could use some work.
  • Public Profile: FriendFeed does offer a nice public profile with links to all my networks. It’s nice to have one link to give to someone instead of 8.

What I Don’t Like About FriendFeed

  • Yet Another Social Network: I don’t see the purpose in commenting on a third party site. If I want to reply to a Tweet, I’ll do it on Twitter. If I want to reply to a blog post, I’ll do it on the blog. That’s where more of the audience is, and most likely, more of the publisher’s attention. FriendFeed just adds one more place to check for responses
  • Adding Friends Twice: Let’s say I find some new friend on Digg that I want to follow. I first friend him on Digg, then have to go search (by name) for him and add him on FriendFeed.
  • Adding Imaginary Friends: I like the idea of adding imaginary friends, but the process is kind of painful. It takes too many clicks to add one friend, and there’s no way to import friends from Twitter, Digg, etc.

What Is SocialThing

SocialThing is more of a social activity aggregator. After signing up you enter in your credentials for the various other social networks. SocialThing then displays a news feed style layout of your friend’s activity. From this view, there is some interaction with the social networks. For example, you can reply to Tweets on Twitter, or view all the replies to a Pownce message.

What I Like About SocialThing

  • No Friend Adding: I just enter my information for the sites I want to track, and SocialThing grabs my friends from the site. It’s also always in sync with the site, so once I add a friend on Digg, they show up in SocialThing
  • Interaction with Social Networks: As mentioned above, SocialThing adds in a way to interact directly with the given social network. This makes it more than just an RSS reader. I’m sure this will be expanded on as more services are added. Also, the iPhone version allows posting to Twitter and Pownce.

What I Don’t Like About SocialThing

  • Popular Services Are Disabled: After the inital release, the dev’s disabled some of the more popular services, like Digg, del.icio.us, etc. The devs have also mentioned that they will be adding a Digg-like voting page for picking new services to track

So thats my view. I am looking for an aggregator of activity, not another social network. SocialThing just makes more sense for me. Make sure to add me on FriendFeed (pb30), and I’ve got a couple SocialThing invites one invite for anyone who comments on this post.

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